With a comprehensive set of Quality Assurance criteria our service enables clients to launch websites that are effective sales tools because they produce a superior ROI as well as helping to combat spiralling PPC inflation.
Usability
We consult on SEO effective website design that delivers high levels of usability and results in a positive customer experience. This scenario is beneficial to all parties as the user is able to achieve their goal effectively and our clients achieve more business. Some of the usability features we ensure are considered are:
- Access to key information and functions
- Calls to action
- Accessibility
- Task completion
- Consistency
- Customer expectation
Functionality
We consult on how a website should function in order to be an effective marketing and sales tool. Ultimately, a website that functions well will complement the usability features because it assists users in completing tasks and achieving online goals. The key functionality considerations for an SEO effective website design include:
- Load-time optimisation
- Task click analysis
- Form question set analysis
- Task segmentation
Credibility
We pay close attention to the promotion of brands and products in an effective, coherent and credible way. SEO effective website design includes the following credibility features:
- Target audience analysis
- Adherence to corporate ID guidelines
- Reinforcement of key messages
- Access to key marketing information
- Appropriate graphic design strategy
- Display of relevant contact messages and security seals
- Brand consistency
- Reassurance indicators including security seals
Technical
Producing SEO effective web page templates is the foundation on which usability, functionality and credibility features are built. In order to ensure a website is promoted effectively through SEO and delivered to the user in the best way possible way we consult on the following key factors:
- Standards compliant code (XHTML and CSS)
- Content integration and management
- SEO elements and infrastructure
- Optimal load times
- Cross browser/platform optimisation
Get in touch
Contact us today to and find out what we can do for your website.
Download an overview of the Areoff approach to effective SEO website design